Whatever you’re successfully marketing in English, you can probably market in...
Japanese web users, not unlike Western users, can consciously or subconsciously sense when your business is speaking their language or trying to force them to understand yours. Much of your...
View ArticleClients’ confusions about the difference between translation memory and...
Translation memory manager vs. machine translation To those of us working in the translation industry the two technologies couldn’t be more different in their purpose and usage. But we often find that...
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English-to-Japanese translation for persuasion: Words to the wise (and words...
Part one of our five-part series on international copywriting Whether you’re a small business owner, an advertising/PR agency professional or a corporate marketing executive, how you approach the...
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Selecting translation companies for copywriting: Seven tips for evaluating...
Part four of our five-part series on international copywriting. Your translation service agency –and the copy they produce for you– affects how an entire country and culture thinks about your products...
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Six steps for preparing a nuanced marketing campaign for a local translation…...
Part five of our five-part series on international copywriting. Learn six key steps for working with a translation agency when you have a culturally sensitive marketing campaign (web copy, ad copy,...
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Defining and maintaining a core brand essence globally
Guest article introduction. We’re back. There are several new articles in the works. Jonathan Finer gets things rolling with notes on globalizing a core brand essence. Essential reading for anyone...
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Sharing company data: Tips for translation agencies that buy from, or sell...
Whether your agency is buying from another LSP or selling to another LSP, you probably struggle with vendor questionnaires on a regular basis. Read on to find three helpful tips for buyers, and three...
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East Asia Translation Business News
New: East Asia Translation Business News About this: http://eepurl.com/c-mWo About East Asia Translation Business News First thing I want to say is, Please don’t be overly impressed! This “newspaper”...
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